September 19, 2021

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Uncle Ben Says They Will Be Rebranding After Aunt Jemima Announces Changes

2 min read
Uncle Ben Says They Will Be Rebranding After Aunt Jemima Announces Changes

The parent company that owns and distributes ‘Aunt Jemima” pancakes and waffles, announced plans to change the packaging of their famous brand. Following this, Mars who owns the brand ‘Uncle Ben’ said they will follow suit.

Following Quaker Foods’ announcement on Wednesday that they will scrap the 130-year-old Aunt Jemima breakfast brand name over its “racist stereotype” origins, critics called for an end to the Uncle Ben’s and Mrs. Butterworth’s logos.

Uncle Ben's US - YouTube
Mrs. Butterworth - YouTube

Mars Inc., the parent brand of Uncle Ben’s, quickly announced it will be “evolving” the logo.

“As we listen to the voices of consumers, especially in the black community, and to the voices of our associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity,” a Mars Inc. spokesman tells The Post.

The Uncle Ben character has been used since 1946 and has long been accused of being racist.

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