Bud Light, one of the largest beer brands in the United States, announced transgender TikTok star, Dylan Mulvaney, as their latest spokesperson. However, the announcement was met with backlash on social media.
Mulvaney, a trans activist, shared on Saturday that the beer company had sent packs of Bud Light with Dylan’s face on the packaging to celebrate “365 Days of Girlhood”. Mulvaney also took to Instagram to promote a contest by Bud Light, offering a grand prize of $15,000 to participants who used the hashtag #EasyCarryContest.
One of the campaign videos featuring Mulvaney was particularly criticized on social media. The video showed Mulvaney drinking Bud Light beer while sitting in a bathtub. Many social media users called out Bud Light for using Mulvaney as a token spokesperson, exploiting Dlyan’s identity as a transgender person.
Despite the criticism, Bud Light has not released any statement addressing the backlash. Meanwhile, Mulvaney has yet to comment on the controversy surrounding the new role as a spokesperson for Bud Light.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” an Anheuser-Busch spokesperson told Fox News Digital.
The announcement was met with backlash with Twitter users:
In October, Dylan Mulvaney rose to fame after conducting an interview with President Biden regarding transgender issues. Throughout the interview, Biden voiced his belief that states should not prohibit “gender-affirming health care.”