Marvel Studios “The Marvels,” has experienced a disappointing performance at the global box office, marking adding yet another failure to the studio’s list. Released on November 11, 2023, the film has struggled to meet expectations, with both fans and critics expressing dissatisfaction.
“The Marvels” is the sequel to the 2019 blockbuster “Captain Marvel,” which grossed over $1 billion worldwide. The new film sees Brie Larson return as Carol Danvers, AKA Captain Marvel, alongside Kamala Khan, played by Iman Vellani, and Monica Rambeau, portrayed by Teyonah Parris.
Despite the star-studded cast and the hype surrounding the film, “The Marvels” has failed to impress audiences and critics alike. The film has been criticized for its lackluster plot, weak character development, bad CGI and poor pacing.
The film’s underwhelming performance at the box office is a global trend. In its opening weekend, “The Marvels” made $47 million domestically and $63 million overseas, totaling a global opening of $110 million. This is a significant drop from the $455 million that “Captain Marvel” grossed in its global opening. The film’s performance is just another blow to Marvel Studios, which has struggled with success in recent years with its superhero movies.
The film’s disappointing performance has been attributed to a variety of factors. Mixed reviews and the recently concluded SAG-AFTRA strike, which impacted the film’s promotion, are believed to have affected the film’s performance. The film currently holds a 62% score on Rotten Tomatoes and was awarded a franchise-low B CinemaScore from opening day audiences.
Despite the disappointment surrounding “The Marvels,” Marvel Studios is not slowing down. The studio has a number of other movies and TV shows in the works.
“The Marvels” had a significant budget, which it needed to recoup to be considered a success. The film’s production budget was reported to be around $270 million. However, the cost of marketing often equals or exceeds the production budget. Therefore, the break-even point for “The Marvels” is estimated to be around $550 million or more. Some sources suggest a slightly lower break-even point, around $440 million, but these estimates typically do not include marketing costs.
It’s also worth noting that breaking even is not the same as being successful. For a film to be considered a success, it typically needs to make a substantial profit above its break-even point. Given the high production and marketing costs associated with “The Marvels,” the film would likely need to gross significantly more than its break-even point to be considered a success. Some estimates suggest that the film would need to make over $600-$700 million to make a profit.
While the exact figure can vary depending on various factors, including the specific costs associated with production and marketing, “The Marvels” would likely need to make somewhere in the range of $550 million to $700 million globally to be considered a success.
